Jo Garay Associate Editor, Writer
Yes. I've been a barista and ran a coffee shop. And, I've run the front desk of a historic, boutique hotel. And I graduated in film production and screenwriting. What a combination, but here's what it adds up to: every role has made the audience the focus. Whether you create the best ever lavender latte, secure reservations for a guest to a sold out restaurant, entertain with a comedic short film, you're connecting with a human. Keep the audience and reader enthused and engaged so they feel good and the brand earns favorable results. That's pretty fabulous.
As an associate editor, my content work has spanned editing fiction, writing blog content and corporate biographies, articles, product descriptions for websites, video scripts, pitching stories, contributing to branding projects for clients across education, home goods, health, wellness, mental health, lifestyle, global human resources consulting and the performing arts. I'm currently adding to my professional expertise with certifications in digital project management and analytics. Here are some of my recent writing contributions.
Lifestyle, Relationships
Plant Daddies:
Succulent Make You a Good Partner?
When I first started talking to my now-current boyfriend, he mentioned that he had received a basil plant from his mother on Valentine’s Day. Other than the obvious appeal of him being on good terms with his mom, the new discovery of his status as a “plant parent” gave me a gentle nudge in the ribs.
Lifestyle, Career
TikTok and Spreadsheets: 6 ways to engage the Gen Z workforce
There’s a lot to be said about Generation Z. They’re the youngest siblings of Millennials, the last generation to play outside as kids, and they frequently hear they spend too much time on their phones and devices. But when it comes to work, what are they really looking for in a career? What are they passionate about? Here are 6 insights into Gen Z patterns, written by and from the perspective of a Gen Zer. READ MORE...
Fashion, Trends
5 Must-Have All Season Boots
Throw out the fashion rules that only sandals are suited for warm season. Rules are meant to be broken, and we now declare boots always in season. There’s nothing we love more than the “have-boot, will-travel” ease of a boot. READ MORE...
Health, Self Care
Do I Really Have to Drink Cod Liver Oil? A Beginner’s Guide to Vitamin D
There's a great deal of buzz around Vitamin D that, as it turns out, is not actually a vitamin at all. Wait for it... it's a hormone made in our skin! READ MORE...
Culture, Travel
Your Search Ends Here: 3 Places to Find the Best Airfare Deals
Dubbed the year of revenge travel, 2022 has driven travelers to take to the highways, air and rail like never before. Lockdown created a stir crazy mindset with pent up demand for busting out of quarantine jail. What are the top 3 resources for making a fast break getaway? READ MORE
Paranormal, Weird
It's Not Your Imagination. It's a Ghost.
I do believe in ghosts. I don’t believe a soul can be trapped on earth, but rather we leave echoes, echoes of moments that last long after we’ve gone. At least that’s what I thought I’d believed. Had I not believed in ghosts, it only took the summer I turned 19 to make me question that my theory of echoes is perhaps not a theory after all. READ MORE...
