About
The gooder the content, the richer and more meaningful the connections.
Category Experience:
Retail, Lifestyle, Health & Wellness, Beauty & Personal Care, Luxury, Travel & Hospitality, Fashion & Apparel, Home, Nonprofit, Higher Education, Banking, Consumer Goods, D2C eCommerce, B2B Financial Services, Automotive, Human Resources, Medical Devices
Rates: $95 - $200/hour or project fee.
Team
Jo-Anne Estés
Editor-in-Chief, Content Writer
Good Talk. Good Talk.
West Coast-Based
Editor in chief, creative director and copywriter, Jo-Anne is a 25+ year creative director and copywriter for national advertising agencies, working on Fortune 500 brands like Target, Maserati, and Swarovski across all communications channels from broadcast and branding to interactive, website, digital, social, SEO, Amazon, blog and e-marketing. Career highlights include leading teams of 300 globally, launching target.com and creating awareness of childhood cancer cures with Marlo Thomas and her brother Tony Thomas for St. Jude Children's Research Hospital.
Her recent experience includes serving as president and executive creative director for a national branding firm and as chief brand officer for a D2C consumer apparel company. Jo-Anne splits her time between Palm Springs, Minneapolis and Savannah. She serves on the board of the Palm Springs Unified School District Foundation and assists at the Palm Springs Art Museum.
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Jo-Anne holds a Master's of Business Communications from University of St. Thomas.
View Jo-Anne's portfolios:
Isaac Liu
Account Executive, Content Writer
Good Talk. Good Talk.
East Coast-Based
Isaac has experience organizing and wrangling timelines, juggling details, writing and rewriting, hiring people, researching, fact checking and editing all with a calm, unflappable approach to the “crisis du jour." His work style continues to be plagued with comments like go-getter, enthusiastic, curious, quick, agile, willing to jump in, and great instincts, crazy good follow-through.
As Chinese-American-Polish-Jewish, Isaac brings unique perspective and sensitivity to situations, certainly an awareness that goes beyond the norm, because who wants the norm. Combined with his creative skills for acting and producing, he thinks about what makes engaging, entertaining content with real, relatable brand stories from every viewpoint including that of the multi-cultural Gen Z.
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​Isaac works with teams to manage projects, briefings, budgets, contracts and clients. He focuses on children's issues, health, mental wellness, lifestyle and the absurd ironies of life with real, relatable and stories.
Isaac holds a BFA in Film & Theatre with Minor in Communications from Savannah College of Art and Design and currently lives in NYC.
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View some of Isaac's work:
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Jo Garay
Associate Editor, Content Writer
Good Talk. Good Talk.
Midwest-Based
Associate editor and content writer, Jo Garay brings a fresh Gen Z perspective to today's content, both in topics and in voice. Jo first worked as an account coordinator/project coordinator intern for national branding agency Thorburn while completing her bachelors. Since then, she's been producing content for health and wellness, mental health, lifestyle as well as working in branding and editing novels. Her passion is digging into research and translating that into human speak with a natural voice while validating SEO. Highly sought after by clients for her editing prowess, Jo was part of the prestigious Graham School of Editing at University of Chicago.
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While she continues to work as a contractor / freelancer on projects from her home office in Minnesota, Jo stays on top of the culture and the arts, personal care, mental health, wellness and topics that engage with Gen Z.
Jo holds a Bachelors in Film & Theatre Production from University of Northwestern. She is currently completing multiple digital analytics and project management certifications.
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Raye Brooke
Editor, Content Writer
Good Talk. Good Talk.
East Coast-Based
Associate editor and content writer, Raye Brooke lends her empathetic, energetic Gen Z voice to client content, primarily focused on organic and paid social as well as authoring blog posts. Raye has worked for national agencies Sid Lee, Dentsu NYC on content creation and social media campaigns and is currently with FCB/NY, all while supporting a flourishing freelance writing career. Raye has a distinct way touching hearts, minds and engaging audiences. In addition to her indepth knowledge of fashion, cosmetics and skincare (she formerly worked for Chanel), Raye focuses her energy on social impact, relationships and mental wealth content.
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A passionate traveler, Raye has stamped 21 countries in her passport and spent four months as an eco-tourist, volunteering and supporting local NGOs in Thailand, Cambodia, Vietnam and Laos.
Raye holds a BFA in Advertising and Branding from Savannah College of Art and Design and currently lives in NYC.
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View Raye's portfolio: