About
The gooder the content, the richer and more meaningful the connections.
Category Experience:
Nonprofit, Higher Education, Environment/Climate, Lifestyle, Health & Wellness, Beauty & Personal Care, Food, Luxury, Travel & Hospitality, Fashion & Apparel, Home, Consumer Goods, DTC eCommerce, Automotive, Recreational Vehicles, B2B Financial Services, Insurance, Automotive, Human Capital
Rates: $95 - $200/hour or project fee.
Team
M Jo-Anne Estés Ebensteiner
CEO, Principal, Editor-in-Chief,
Good Talk. Good Talk.
West Coast-Based
Editor in chief, creative director and copywriter, Jo-Anne is a 25+ year creative director and copywriter for national branding and advertising agencies, working on Fortune 500 brands like Target, Maserati, and Swarovski across all communications channels from broadcast and branding to interactive, website, digital, social, SEO, Amazon, blog and e-marketing. Career highlights include leading teams of 300 globally, launching target.com and creating awareness of childhood cancer cures with Marlo Thomas and her brother Tony Thomas for St. Jude Children's Research Hospital.
Her recent experience includes serving as president and executive creative director for a national branding firm and as chief brand officer for a D2C consumer apparel company.
Jo-Anne holds a Master's of Business Communications from University of St. Thomas.
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ADVOCACY & PRO BONO
The Foundation for PSUSD
Desert Aids Project (DAP
)National Hearing Awareness
Breaking Free (Human Trafficking)
Free Arts MN (Children's Services)
Great River Greening (Environmental)
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RECOGNITION
Ad Age Magazine Top 10 Most Liked/Recalled Spots Holiday, Adweek BUZZ Award Best Integrated Campaign, The D-Show (Detroit), The Show (MN), One Show Interactive, Caples, Midas, ACE, ARC, DMA ECHO, AIGA Design Excellence, Hermes, Ad Age Icon Interactive, W3 Interactive, Webby, Int’l Web Pages, IAC, NAMA National & Regional, NY Festivals, Mobius, World Pro Creative Awards. SEEN IN: Communication Arts, Graphis, Print, Print Regional Design, Logo Lounge, HOW, Creativity
Isaac Liu
Project Manager, Client Service Account Coordinator, Operations
East Coast-Based
Isaac has experience wrangling people and projects, coordinating just about everything, juggling tasks and timelines, organizing events, editing and writing content, researching, fact checking, directing and editing videos, and following through... lots of "ing" things.
​Isaac works with teams to manage projects, briefings, budgets, contracts and clients. He also serves as assistant to the CEO, handling confidential agreements, NDAs and fees.
His work style is plagued by comments like self-starter, curious, detail oriented, caring, organized and he's valued for a calm, unflappable approach to a “crisis du jour." Isaac has worked on a film with Natalie Portman and Julianne Moore, worked on a series assisting The Marvelous Mrs. Maisel’s actor Luke Kirby (Lenny Bruce), and sat in the green room with Eddie Redmayne. Needless to say, he can handle pressure.
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Isaac holds a BFA in Film & Theatre with Minor in Communications from Savannah College of Art and Design.​ He is currently completing multiple CRM and project management certifications.
View some of Isaac's work:
Content Writing​​​
Raye Brooke
Creative Manager, Content Writer
Good Talk. Good Talk.
East Coast-Based
Communications manager and content writer, Raye Brooke lends her empathetic, energetic Gen Z voice to client content, focusing on newsletters, user experience, web content, press releases, video, events, brand narrative and all things digital and social. Raye has worked for national agencies Sid Lee, Dentsu NYC and FCB NYC on content creation and social media campaigns and is currently with Edgewell Personal Care, all while supporting a flourishing freelance communications career focused on areas of social impact: people and planet - climate, environment, and health. Raye has a distinct way touching hearts, minds and engaging audiences and making the complex accessible and compelling.
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A passionate traveler, Raye has stamped 25 countries in her passport and spent four months as an eco-tourist, volunteering and supporting local NGOs in Thailand, Cambodia, Vietnam and Laos.
Raye holds a BFA in Advertising, Branding and Communications from Savannah College of Art and Design.
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View Raye's portfolios:
Jo Garay
Associate Editor, Content Writer
Good Talk. Good Talk.
Midwest-Based
Associate editor and content writer, Jo Garay brings a fresh Gen Z perspective to today's content, both in topics and in voice. Jo first worked as an account coordinator/project coordinator intern for national branding agency Thorburn while completing her bachelors. Since then, she's been producing content for health and wellness, mental health, lifestyle as well as working in branding and editing novels. Her passion is digging into research and translating that into human speak with a natural voice while validating SEO. Highly sought after by clients for her editing prowess, Jo was part of the prestigious Graham School of Editing at University of Chicago.
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While she continues to work as a contractor / freelancer on projects from her home office in Minnesota, Jo stays on top of the culture and the arts, personal care, mental health, wellness and topics that engage with Gen Z.
Jo holds a Bachelors in Film & Theatre Production from University of Northwestern.
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View some of Jo's work:
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