About
The gooder the content, the richer and more meaningful the connections.
Category Experience:
Environment, Climate, Food, Lifestyle, Health & Wellness, Beauty & Personal Care, Luxury, Travel & Hospitality, Fashion & Apparel, Home, Nonprofit, Higher Education, Banking, Consumer Goods, D2C eCommerce, B2B Financial Services, Automotive, Human Resources, Medical Devices
Rates: $95 - $200/hour or project fee.
Team
Jo-Anne Estés
CEO and Editor-in-Chief,
Content Writer
Good Talk. Good Talk.
West Coast-Based
Editor in chief, creative director and copywriter, Jo-Anne is a 25+ year creative director and copywriter for national advertising agencies, working on Fortune 500 brands like Target, Maserati, and Swarovski across all communications channels from broadcast and branding to interactive, website, digital, social, SEO, Amazon, blog and e-marketing. Career highlights include leading teams of 300 globally, launching target.com and creating awareness of childhood cancer cures with Marlo Thomas and her brother Tony Thomas for St. Jude Children's Research Hospital.
Her recent experience includes serving as president and executive creative director for a national branding firm and as chief brand officer for a D2C consumer apparel company. Jo-Anne splits her time between Palm Springs, Minneapolis and New York. She serves on the board of the Palm Springs Unified School District Foundation, assists at the Palm Springs Art Museum and a perpetual willing volunteer.
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Jo-Anne holds a Master's of Business Communications from University of St. Thomas.
View Jo-Anne's portfolios:
Isaac Liu
Administrative Assistant, Communications Coordinator
Good Talk. Good Talk.
East Coast-Based
Administrative Assistant and Communications Coordinator, Isaac has experience hiring and training people, wrangling volunteers, coaching employees, coordinating communications, taking initiative, juggling tasks and timelines, organizing private events, editing and writing content, fact checking, creating videos, and following through... lots of "ing" things.
​Isaac works with teams to manage projects, briefings, budgets, contracts and clients. He focuses on the environment, health, mental wellness, lifestyle and the absurd ironies of life with real, relatable and stories.
His work style is plagued by comments like self-starter, independent, curious, creative, detail oriented, organized and he's valued for a calm, unflappable approach to a “crisis du jour." Isaac has worked on a film with luminaries Natalie Portman and Julianne Moore, worked on a series and set assisting The Marvelous Mrs. Maisel’s Luke Kirby (Lenny Bruce), and sat in the green room discussing life for hours with Eddie Redmayne. Needless to say, he can handle pressure.
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Isaac holds a BFA in Film & Theatre with Minor in Communications from Savannah College of Art and Design.​
View some of Isaac's work:
Content Writing​​​
Raye Brooke
Communications Manager,
Content Writer
Good Talk. Good Talk.
East Coast-Based
Communications manager and content writer, Raye Brooke lends her empathetic, energetic Gen Z voice to client content, focusing on newsletters, user experience, web content, press releases, video, events, brand narrative and all things digital and social. Raye has worked for national agencies Sid Lee, Dentsu NYC and FCB NYC on content creation and social media campaigns and is currently with Edgewell Personal Care, all while supporting a flourishing freelance communications career focused on areas of social impact: people and planet - climate, environment, and health. Raye has a distinct way touching hearts, minds and engaging audiences and making the complex accessible and compelling.
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A passionate traveler, Raye has stamped 25 countries in her passport and spent four months as an eco-tourist, volunteering and supporting local NGOs in Thailand, Cambodia, Vietnam and Laos.
Raye holds a BFA in Advertising, Branding and Communications from Savannah College of Art and Design.
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View Raye's portfolios:
Jo Garay
Associate Editor, Content Writer
Good Talk. Good Talk.
Midwest-Based
Associate editor and content writer, Jo Garay brings a fresh Gen Z perspective to today's content, both in topics and in voice. Jo first worked as an account coordinator/project coordinator intern for national branding agency Thorburn while completing her bachelors. Since then, she's been producing content for health and wellness, mental health, lifestyle as well as working in branding and editing novels. Her passion is digging into research and translating that into human speak with a natural voice while validating SEO. Highly sought after by clients for her editing prowess, Jo was part of the prestigious Graham School of Editing at University of Chicago.
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While she continues to work as a contractor / freelancer on projects from her home office in Minnesota, Jo stays on top of the culture and the arts, personal care, mental health, wellness and topics that engage with Gen Z.
Jo holds a Bachelors in Film & Theatre Production from University of Northwestern. She is currently completing multiple digital analytics and project management certifications.
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View some of Jo's work:
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