The launch of author and speaker Lisa Danels's first book, gaining her credibility in the global training arena, working with C-level executives in helping them grow their leaders.  Danels is founder and partner in Human Edge, a human capital company based in Basel Switzerland. Danel's book was created to be the marketing channel for business development and future speaking engagements.

CAMPAIGN: Book summary for the press, jacket language, author bio, website, media pitches, Amazon page, Barnes & Noble page and social media.

RESULTS: 24 speaking engagements, 18% client growth in year one.